FAQ ยท Handled Personal Assistant
Your questions, answered.
Handled Personal Assistant is a locally based, background-checked personal assistant service in Marin, Sonoma and Contra Costa Counties. Here are answers to the most common questions about cost, services, contracts and getting started.

Background checkedOne dedicated assistantConfidentialNo long-term contracts
Frequently asked questions
Everything you wanted to ask.
Straight answers about Handled Personal Assistant, from pricing to background checks. Last updated October 26, 2026.
What is Handled Personal Assistant?
Handled Personal Assistant is a locally based personal assistant service serving Marin, Sonoma and Contra Costa Counties in California. Each client works with one dedicated, background-checked assistant who handles scheduling, errands, travel, home organization, event planning, research and reservations, and caregiver coordination. Handled was founded by Grace Dougan and Desiree Murray; Grace has worked with clients through Grace Dougan Consulting since 2010.
What does a personal assistant do?
A personal assistant takes everyday tasks off your plate so you can spend your time elsewhere. Handled assistants manage calendars and reminders, run errands and shopping, plan travel, organize homes, coordinate events, research vendors and make reservations, and help coordinate appointments and medications for family members.
How much does a personal assistant cost?
Handled Personal Assistant charges $65 per hour with a 2-hour minimum ($130) for occasional help. Monthly retainers run from $550 for 10 hours ($55 per hour) to $1,800 for 40 hours ($45 per hour), and Executive & Family Full Coverage starts at $3,360 per month. Pricing is the same in every county Handled serves and was last reviewed in October 2026.
How many hours does a monthly retainer include?
Handled offers four monthly retainer sizes: 10 hours for $550, 20 hours for $1,000, 30 hours for $1,440 and 40 hours for $1,800. Unused hours roll over for one month, and retainer clients get a priority response within 2 hours.
Is there a contract or long-term commitment?
No. Handled Personal Assistant has no long-term contracts and no surprise fees. Occasional help is billed by card when you book, with no retainer. A monthly retainer can be ended with 30 days' notice.
How do I get started with Handled?
Book a free 20-minute call with no commitment. Handled learns what you need, matches you with a dedicated assistant, and follows up within one business day. You can also book occasional help directly online (2-hour minimum, $130).
Which areas does Handled serve?
Handled provides in-person service in Marin County, Sonoma County and Contra Costa County, California.
Who hires a personal assistant?
Busy professionals, executives, families with children, and adult children coordinating care for aging parents are Handled's typical clients. The Executive & Family Full Coverage plan is designed for households and executives who need daily coordination across several areas.
What is the difference between a personal assistant and a virtual assistant?
A personal assistant is a person who knows your household and works in your community, picking up prescriptions, organizing a closet or planning a party, while a virtual assistant works remotely and is usually limited to online tasks. Handled's assistants are locally based and work in person in Marin, Sonoma and Contra Costa Counties.
Can a personal assistant help coordinate care for an aging parent?
Yes. Handled's Caregiver and Medication Coordination service covers companion care coordination, prescription coordination and appointment scheduling. It is a coordination service and not medical care.
Are Handled assistants background checked and confidential?
Yes. Every Handled assistant completes a full background check before working with clients, signs a confidentiality agreement, and keeps client information confidential.
Will I work with the same assistant every time?
Yes. Retainer and Full Coverage clients are matched with a dedicated assistant who learns their preferences, routines and household, so you work with a real person who knows your life rather than a different voice each time.
What kinds of tasks can I give a Handled assistant?
Handled assistants take on seven categories: calendar and scheduling, travel planning, errands and shopping, home organization and coordination, events and occasions, research and reservations, and caregiver and medication coordination. A single request can mix categories.
How should I choose between hourly help, a retainer and Full Coverage?
Choose hourly help ($65 per hour) for one-off needs such as a move, a trip or a party. Choose a monthly retainer if you expect steady help each month: the hourly rate is lower ($45 to $55 depending on the size) and unused hours roll over for a month. Choose Full Coverage if you need daily, multi-area coordination for an executive or a whole household.
Does Handled offer a referral reward?
Yes. If a Handled client referred you, you receive one free hour when you become a client. Handled clients who refer a friend receive 4 free hours after that friend spends over $100 with Handled, for up to 5 referrals; free hours expire 60 days after they are granted.
How do I contact Handled Personal Assistant?
Call 925-332-4450 or use the contact form at handledpa.com to request a free 20-minute call. Requests are answered within one business day.
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Call 925-332-4450 or book a free 20-minute call. We reply within one business day.
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